TL;DR: Stop relying only on Amazon and build your own website, says Joe Reichsfeld of Ecommerce Optimizer. WordPress or Shopify plugins can get it launched, and guest posts on sites that already have authority build yours. Schedule all your content at the start of each month, and tailor Facebook ads to the audience because a bare Buy Now button will not work.
Joe Reichsfeld, founder of Ecommerce Optimizer and with more than 20 years of experience helping brands and sellers with building their online brands, shares his insights on expanding eCommerce businesses and off-Amazon strategies for revenue growth.
OFF-AMAZON STRATEGIES – WHAT YOU’LL LEARN
- The Biggest Mistake of Amazon Sellers
- Why selling on Amazon is powerful than selling through your personal website.
- How can you buy content for your website
- Communities can help you grow your worth
KEY POINTS
- Amazon is important but relying solely on that is harmful – you need to diversify.
- WordPress and Shopify plugins can be the right way for you to launch your website.
- Building authority for your website starts with writing guest posts and providing value to other websites who already have authority.
- Create all forms of content like audio, video, tweets, etc. and schedule them at the beginning of each month to win the content game.
- Facebook ads need to be customized in a way that appeals to the audience. Just putting the ‘Buy Now’ button will not work on Facebook.
80+ in-house specialists across PPC, supply chain, account management and content.
RELEVANT MATERIALS
- Amazon Business Strategies for Growth
- How to Get Your Product on the First Page of Amazon
- Amazon Product Listing Optimization
CONTACT JOE REICHSFELD
If you would like to know more about Joe and his company, you can check out his website – Ecommerce Workshops, Coaching, Pinterest Launch Services & More.
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