TL;DR: Grow by raising order value and keeping customers along with adding new ones. Zack Franklin of AMZ Kung Fu suggests affiliate marketing, even selling related products from competitors in your category, to improve retention and lifetime value. He also says Chinese ecommerce businesses are larger than Western ones but run like any corporation, and some practices that look black hat are cultural norms there.
Zack Franklin, an 8 figure Amazon seller, secret weapon of some of China’s ecom giants, and founder of AMZ Kung Fu shares his takeaways in working with the Chinese e-businesses
AMAZON BUSINESS STRATEGIES – WHAT YOU’LL LEARN
- The impact of selling on Amazon very early on.
- What is behind the curtain on some of the biggest Chinese Ecommerce operations
- Fantasy vs Reality of Black Hat practices in Chinese e-commerce
- Be a Business Slut: The “DTF” approach to affiliate marketing with eCommerce
- The untapped traffic sources most 7-figure Amazon sellers ignore
- Zack Franklin’s version of the “3 Lever Principle”
KEY POINTS
- Chinese e-comm businesses are larger than their western counterparts but operating like any corporation.
- China employees just want to work, unlike their Western counterparts that make a business in order to support a lifestyle.
- The black hat practices in the Chinese e-businesses can be mistaken as black hat but in truth, part of their cultural norm.
- Affiliate marketing, selling other products, even from competitors, that are the same category as your product helps in customer retention, lifetime value, and loyalty.
- Don’t just focus on increasing the customer base but also increasing order value of the customer as well as retaining these customers.
80+ in-house specialists across PPC, supply chain, account management and content.
RELEVANT MATERIALS
- What is a Good Amazon Seller Customer Service?
- 13 Off-Amazon Strategies to Diversify Your Revenue
- What is Amazon A9 Algorithm?
- Amazon Vendor Central VS. Amazon Seller Central
- Amazon FBA Business Plan for Crisis
- Amazon Brand Management Insights
- From Amazon Seller to $1B in From Ads
- Best Amazon FBA Blogs
CONTACT ZACK FRANKLIN
You can message Zack at zack@amzkungfu.com or visit the AMZ30 website to subscribe to their mailing list and get updates on Amazon Business Strategies and Marketing tactics, and send your inquiries to zack@amz30.com. You may also visit the FunnelFu website to take advantage of proven eCommerce funnels for maximum profit.
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