Amazon DSP advertising that reaches shoppers before they search.

Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising platform. It lets you buy display, video, and audio ad inventory across Amazon-owned properties like Amazon.com, Prime Video, and Twitch, plus a large network of high-quality third-party publisher websites and apps. Campaigns are powered by Amazon’s first-party shopping, browsing, and streaming signals, so your ads reach relevant audiences at every stage of the purchase funnel, both on and off Amazon.

Sponsored Ads are performance PPC ads inside Amazon’s search results, shown when a shopper is already searching. Amazon DSP is a programmatic, impression-based platform built for upper- and mid-funnel goals: reaching potential customers before they search, re-engaging shoppers who viewed your product but left, and expanding your reach beyond Amazon. The two channels work best together, which is why we manage both.

Across premium, Amazon-owned inventory on properties like Prime Video, Freevee, Twitch, IMDb, and Amazon devices, plus extensive third-party publisher inventory that is not available through the standard advertising console. Amazon’s layered brand safety controls, including real-time bid monitoring, traffic quality filters, and viewability checks, keep your ads next to brand-appropriate content.

Results depend on your catalog, budget, and funnel priority, but our published client results include a 5.04x ROAS, 43M impressions, and 2,096 new-to-brand purchases for Viter Energy in 2025, and 1,100+ new-to-brand purchases for Tree to Tub on $54K+ of DSP spend. Beyond ROAS, well-run DSP drives more qualified traffic, expanded brand visibility, and a clearer view of the customer journey.

Amazon Marketing Cloud (AMC) is Amazon’s privacy-safe data clean room. We use it to securely combine your own first-party data, from your CRM or website, with Amazon Ads signals to build highly refined audience segments for DSP targeting. It also powers measurement that goes well beyond standard DSP reporting: full-funnel customer journeys and the true long-term, incremental value of your DSP spend.

Usually once your Sponsored Ads campaigns are running profitably and you are ready to scale beyond search. On the strategy call we analyze your historical performance, on and off Amazon, and tell you honestly whether DSP is the right next step and whether the priority should be upper-funnel awareness or lower-funnel retargeting. We will not push DSP before your account is ready for it.