TL;DR: Amazon campaigns give a brand quick growth, but Rory McGonigle says off-Amazon ads make that growth more sustainable. Send Facebook ads to your own website so you build trust and a relationship with customers. Interact with that customer base to learn what other products they want, and network with companies that have tested other ad channels.
Rory McGonigle is a 7-figure brand owner and founder or Smart e-Strategy, a digital marketing agency helping other brands sell off on Amazon. He speaks on the different strategies and techniques to maximize these campaigns.
HOW TO EXPAND SALES OFF AMAZON – WHAT YOU’LL LEARN
- Benefits and Setbacks in on and off Amazon selling
- How to start off Amazon campaigns
- The Price Point Perspective in Campaigns
- Foundation in online selling
- Pursuing Sales and Scaling up Campaigns
KEY POINTS
- Developing a community of customers and potential customers is the target of on line ads.
- Amazon campaigns provide a quick growth for any brand. However, exploring off on Amazon ads would make the business growth more sustainable.
- Networking with different companies who have also tried different ad channels is essentially in identifying the best strategy for your brand.
- Facebook ads need to drive your customers to your own website. This would facilitate building trust and a relationship with your customer.
- Interaction with the customer base is key in identifying other products that they may be interested in purchasing.
- In this time of COVID, online sales has become key to a business survival.
80+ in-house specialists across PPC, supply chain, account management and content.
RELEVANT MATERIALS
CONTACT RORY MCGONIGLE
You can tag Rory using his handle @rorymcgonigle for questions, and you can also visit the Smart e-Strategy website to learn more about h0w y0u can drive more sales for your brand.
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