Daryl Mander, founder of Big Flaire Marketing, focuses on advertising for e-businesses. They have spent over $10 million in ad spend and is working with 100 businesses. Mander shares his insights on the use of Google ads in increasing traffic and sales conversions for the e-business.
GOOGLE PPC – WHAT YOU’LL LEARN
- Use of Google PPC Ads as a Strategy
- Standard vs Smart Shopping on Google
- Project and Generic keywords: When to use
- Other On Line Ad Strategies
KEY POINTS
- Figuring out the intent of the ad is crucial in determining the type of advertising one would engage.
- Even with a strong website, it is still important to do Google ads as there is synergy between the ads and website that would lead to sales conversion.
- Smart shopping is a new type of Google ads that allows re-targeting in the various other ad channels. This would allow the ecomm to go fast in its campaign.
- Consider using prospecting ads; these are ads that seek to provide awareness of the product. Conversion may not be easily made but it would generate interest.
80+ in-house specialists across PPC, supply chain, account management and content.
RELEVANT MATERIALS
CONTACT DARYL MANDER
Find out how you can maximize Pay-Per-Click (PPC) and Adwords campaigns by visiting the Big Flare website. For inquiries on more ways to grow your eCommerce business, make sure to send them to hello@bigflare.com.
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Campaign structure, bids and search-term hygiene, run by operators who have spent millions on Amazon ads.
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