TL;DR: Test your current Facebook ads to learn which images, headlines and keywords work for your product. Yev Marusenko of Zon Tracker advises diversifying your message sources to see which funnel customers prefer, then putting most resources into one funnel to master it. Treat actual purchases as the true ad metric, and use geo-ranking to target areas where competitors are weakest.
Data scientist Yev Marusenko, Phd., founder of Zon Tracker and AMZ Jet Software shares his views on maximizing outcomes from Amazon ads on Facebook in the digital landscape.
AMAZON ADS ON FACEBOOK – WHAT YOU’LL LEARN
- Making the Leap from Academia to E-commerce
- Importance of Tracking spillover sales
- Actual Purchase: True metric of advertising
- Ad Diversification and Strategy Specialization
- Building the quality of audience for sustainability
KEY POINTS
- Test the current ads in terms of images, headlines, key words used in order to have data on what is the most effective given a particular product or brand.
- Diversify sources of messages in order to not only get the most customers but also identify what funnel does the customer prefer given a particular brand or product.
- While diversifying, it is important to also focus on which funnel would you spend the most resources in. This allows mastery over the chosen funnel.
- Geo-ranking should also be considered in the strategy. Find out where your competitors are the weakest and ensure that you have inventory to service that area.
80+ in-house specialists across PPC, supply chain, account management and content.
RELEVANT MATERIALS
CONTACT YEV MARUSENKO
Head on over to the Zon Tracker website to get expert advice on running Amazon ads on Facebook. You should also consider signing up to get access to their Facebook group for the latest updates.
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