TL;DR: Prepare long before you list, says FBA broker Coran Woodmass, because that is how businesses sell for high figures. Strategic buyers want systems in place so the business keeps growing, since they may not be as hands on as the owner, plus diversity in products and market channels. Products serving growing markets draw interest, and actively approaching buyers can bring a better fit and a higher price.
Coran Woodmass, an FBA broker walks through his experience in selling businesses with 7-8 figures revenue and how a seller can get to that point.
WHAT BUYERS WANT – WHAT YOU’LL LEARN
- Preparing E-business owners to Sell
- Common Issues in Selling a Business
- What Buyers in the 7 – 8 figures want to see
- The Businesses that Sell
- Passive vs Active Approach in Buyer selection
KEY POINTS
- The best way to sell a business for high figures is to make the necessary preparations even before you start selling the business.
- Discovering what drives the trends in a product would inform on whether the business has longevity.
- Strategic buyers would need to feel comfortable that systems are in place for a business to continue to grow since they may not be as hands on as the owner.
- Diversity in both the product as well the market channels is key to increasing valuation of the business and interest of the buyer.
- Products that cater to specific markets that grow would be interesting for a buyer.
- A more active approach to buyers may lead to a better fit to the seller and perhaps a higher buying price.
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CONTACT CORAN WOODMASS
Head on over to The FBA Broker website to contact Coran Woodmass and to learn more about how you can sell your Amazon brand for the highest value. You may also join Double Your Exit Community page on Facebook.
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