TL;DR: Brent Zahradnik of AMZ Pathfinder, who spends a million dollars a month on ads, finds Amazon DSP works best in the mid to bottom funnel. DSP draws on 20 years of Amazon data about what people buy and search for, and dynamic ads beat classic ads. Access is still limited because the platform is complex.
Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in 2015 and since then worked with 100s of sellers and currently spending a million dollars a month in ads. He will share his experience with Amazon’s new platform, Amazon DSP (Demand Side Platform).
AMAZON DPS – WHAT YOU’LL LEARN
- What is DSP?
- Targeting options and uniqueness of DSP vs Amazon PPC
- Requirements for users of DSP
- Why dynamics ads are a better option than classical ads
- Combining DSP with other advertising campaigns and strategies
KEY POINTS
- Amazon DSP is emerging because you are getting into 20 years of data of Amazon about what people buy and search for.
- The four different layers of DSP includes – Awareness, Consideration, Purchase, and Loyalty.
- For Brent’s clients, Amazon DSP has worked best in mid to bottom-funnel.
- The access of DSP is limited due to the complexity of the platform and the pressure it might bring to the customer support of Amazon.
80+ in-house specialists across PPC, supply chain, account management and content.
RELEVANT MATERIALS
CONTACT DETAILS
If you would like to know more about Brent and his company, you can check out the AMZ Pathfinder website or send your messages to brent@amzpathfinder.com
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